Julian’s finger hovered over the 42nd box on the flowchart, a small, unassuming rectangle labeled with an acronym he didn’t recognize, sitting inside a circle that represented a trust he wasn’t entirely sure he owned. The air in the London boardroom was thick with the scent of expensive espresso and the quiet, rhythmic hum of a high-end HVAC system.
The advisor, a man in a suit that cost more than Julian’s first three cars combined, was explaining the “tax efficiency” of a structure that spanned 12 jurisdictions and required 22 separate bank accounts. Julian felt a strange surge of pride. He had started his manufacturing business in a drafty shed in Suffolk with nothing but a second-hand lathe and a stubborn refusal to quit. Now, he was being presented with something so complicated he couldn’t explain it to his wife. And in his mind, that complexity was the ultimate proof that he had finally “made it.”
It is a seductive lie. We have been conditioned to believe that as our lives and businesses grow, the solutions to our problems must necessarily become more intricate. We equate sophistication with complication. We assume that if a financial plan is simple enough to understand in one sitting, it must be amateurish.
We want the 1002-page report; we want the multi-layered entity structure; we want the jargon that requires a glossary. We want to feel that our success is so profound that only a labyrinth of professional services can contain it.
The Courage to be Clear
But complexity is rarely a sign of competence. More often, it is a sign of a lack of courage-the courage to be clear.
I was thinking about this yesterday while watching a commercial for a brand of orange juice, of all things. It showed an old man teaching his grandson how to graft a tree. There was no music, just the sound of the knife against the bark and the wind in the leaves. I found myself crying. Not a polite, misty-eyed moment, but a genuine, shoulder-shaking sob. It was embarrassing. My coffee went cold.
I think I cried because it was so unadorned. There was no “disruption,” no “synergy,” no “leveraging of assets.” Just a sharp blade and a steady hand. It reminded me that the most profound things in life are usually the simplest, and that we spend most of our adult lives building walls of complexity to hide from that terrifyingly basic truth.
The Texture of Sound
My friend Luca J.D. understands this better than anyone I know. Luca is a Foley artist. If you’ve ever watched a film and heard the crunch of snow under a boot or the creak of a leather jacket, you’ve heard Luca’s work. He’s a man who lives in the texture of sound. I visited his studio last month-a cluttered room filled with 132 different types of shoes, 22 different surfaces, and a collection of rusted metal that looked like a junkyard.
Layered synthesizers & whales
A single dried corn husk
The high cost of complexity vs. the effortless impact of essential truth.
Luca told me about a job he did for a big-budget sci-fi epic. The director wanted the “sound of a soul leaving a body.” The sound designers had spent 82 days layering synthesizers, distorted whale calls, and reversed orchestral swells. It was a sonic nightmare, a wall of noise that cost £42,222 to produce. It sounded like a computer having a seizure.
Luca listened to it, shook his head, and walked over to his prop table. He picked up a single, dried corn husk and rubbed it against a piece of velvet. Crrr-ssk.
That was it. The sound of a soul leaving a body. It was simple, it was haunting, and it cost exactly zero pounds to conceive. The complexity of the synthesizers was a mask for the fact that the designers didn’t actually know what they were trying to achieve. They were substituting volume and density for insight.
In the world of professional services, this “synthesizer” approach is everywhere. I remember Julian telling me about his second opinion. After the London meeting, he felt uneasy. The “42 boxes” plan felt like a heavy coat he didn’t want to wear. He went to a small, unfashionable office in Ipswich. The accountant there didn’t have a high-end HVAC system. He had a window that stuck and a desk made of solid, sensible oak.
This advisor sat Julian down, looked at the 1002-page report for about 32 minutes, and then pushed it aside. He took a single sheet of A4 paper and drew three circles.
“This is you,” he said, pointing to the first circle. “This is your business,” he said, pointing to the second. “And this is your family,” he said, pointing to the third. He drew two lines connecting them. “Here is how we protect the business, and here is how we provide for the family. We don’t need the Malta holding company. We don’t need the double-Irish-with-a-Dutch-sandwich. You have 132 employees in Suffolk. Let’s focus on making sure they’re looked after and that you can sleep at night.”
Julian told me that he felt a physical weight lift off his chest. But then, almost immediately, he felt a flicker of doubt. “Is that it?” he asked. “Is it really that simple?”
The advisor smiled. “It’s not simple to get to this point. It’s actually much harder to write a short letter than a long one. But why would you want to pay me, and your lawyers, and the auditors, 522 hours a year just to maintain a structure that doesn’t actually change your tax liability by more than 2 percent?”
Hard is not a Synonym for Valuable
The problem is that the incentives in our culture are skewed. We reward the person who brings the thickest folder to the meeting. We trust the doctor who prescribes the most pills. We admire the founder who works 82 hours a week, even if 42 of those hours are spent in unproductive meetings. We have conflated “hard” with “valuable.”
This is particularly dangerous in finance. When a structure is overly complex, it becomes fragile. Every moving part-every “box” on the diagram-is a point of failure. It’s an audit risk, an administrative burden, and a psychological anchor. Every time the law changes in one of those 12 jurisdictions, you have to pay the suit in London to “re-evaluate.” You aren’t buying a financial plan; you’re buying a subscription to a never-ending series of consultations.
Real sophistication is the process of stripping away the non-essential until only the truth remains. It is the Foley artist finding the soul in a corn husk. It is the accountant who realizes that a client’s peace of mind is worth more than a clever, but cumbersome, tax dodge.
I’ve made this mistake myself. I remember trying to “optimize” my morning routine. I had 12 different apps. I tracked my sleep, my caffeine intake, my heart rate variability, and my deep-work cycles. I spent 42 minutes every morning just entering data into a spreadsheet. I felt very sophisticated. I felt like a “high performer.” But I wasn’t actually getting more work done. I was just performing the ritual of being busy. I had created a complex system to avoid the simple, difficult task of sitting down and writing.
One day, my laptop died. I couldn’t access my apps. I sat at my kitchen table with a yellow legal pad and a pen. I wrote 2222 words in two hours. I hadn’t been “optimized,” but I had been productive. The complexity was a shield. If I spent my time managing the system, I didn’t have to face the fear of the blank page.
Clients often use complexity in the same way. If they have a “sophisticated” financial structure, they don’t have to deal with the simple, uncomfortable questions about what their money is actually for. Is it for security? For ego? For their children, who might actually be ruined by it? It’s much easier to talk about “jurisdictional arbitrage” than it is to talk about the fact that you’re 62 years old and you don’t know who you are without your job.
In a world where advisors are incentivised to bill for hours of ‘structuring,’ finding a firm that values the clarity of the result over the density of the process is rare. This is where the approach of
starts to feel less like an outlier and more like a necessary corrective to a decade of over-engineering. There is a quiet power in saying, “You don’t need that.” It is the mark of a professional who is more interested in your success than in their own perceived brilliance.
I think back to that commercial that made me cry. Why did it resonate? Because it was honest. It didn’t try to hide behind production value. In our businesses and our finances, we need more of that honesty. We need to stop asking “How can we make this more efficient?” and start asking “How can we make this more human?”
A manufacturing firm in Suffolk doesn’t need to look like a hedge fund in the Cayman Islands to be successful. It needs to make good products, treat its people well, and have a clear, lawful path for its capital. Anything beyond that is often just theater-and expensive theater at that.
Luca J.D. told me that the hardest sound to get right is silence. In a movie, true silence isn’t the absence of sound; it’s the careful arrangement of very small, very specific sounds that make the viewer feel the stillness. It takes 22 different layers of “room tone” to make a scene feel empty.
Perhaps that’s the ultimate irony. To achieve true simplicity-to get to that single sheet of A4 paper-requires a profound level of expertise. It requires the advisor to have seen the 42-box diagrams fail. It requires them to have navigated the 12 jurisdictions and realized they are mostly smoke and mirrors.
We should stop being impressed by the people who make simple things sound complicated. We should start being impressed by the people who take our complicated, messy, anxious lives and show us the simple path through them.
Julian eventually went with the Ipswich advisor. He dismantled the “42 boxes.” He paid a one-time fee to simplify his life rather than a lifetime of fees to maintain a labyrinth. He told me he spends his Tuesday afternoons now teaching his grandson how to use that old lathe in the shed. There are no flowcharts. There are no jurisdictions. There is just the smell of sawdust and the sound of the tool meeting the wood.
And that, I think, is what sophistication actually looks like.