5 Effective Pay-Per-Click (PPC) Advertising Strategies 1

1. Keyword Research

The first step to a successful PPC advertising campaign is keyword research. Identify the keywords and phrases that your target audience is searching for on search engines. Use Google AdWords Keyword Planner to conduct keyword research and analyze competition levels for each keyword on your list. Aiming for low competition, high search volume keywords can help you get the best return on your investment. Looking to further investigate the subject? tractionmarketing.nz, we’ve selected it to complement your reading.

2. Ad Copy

Your ad copy must be compelling and relevant to the keywords you are targeting. Your headlines should include your targeted keywords for higher relevancy. Also, ensure that your ad copy has a clear call-to-action (CTA) that tells users what action you want them to take after clicking your ad.

5 Effective Pay-Per-Click (PPC) Advertising Strategies 2

In addition to the ad copy, use ad extensions to include more relevant information for your audience. Examples of ad extensions include location, call, sitelink, and review extensions. These extensions not only enhance your ad copy’s relevancy but can also increase click-through rates and conversions.

3. Landing Pages

Your landing page is where your potential customers will land after clicking on your ad. The landing page needs to be relevant to the ad copy and include the CTA you mentioned earlier. A well-designed and optimized landing page ensures that users stay on your page and take the desired action.

Ensure that your landing page loads quickly, is mobile-friendly and has clear copy that addresses the user’s pain points. The better the landing page experience, the higher the chances of conversion.

4. Bidding Strategy

Choosing the right bidding strategy is crucial to the success of your PPC advertising campaign. The two primary bidding strategies include:

  • Cost per Click (CPC): This bidding strategy enables you to pay for each click your ad receives. This strategy is best for when you want to drive traffic to your website and raise brand awareness.
  • Cost per Acquisition (CPA): This strategy enables you to specify the cost per conversion and optimize conversions over clicks. This strategy is best for when your goal is to drive sales and conversions.
  • 5. Remarketing

    Remarketing enables you to reach people who have already visited your site and increase your chances of converting them into customers. You can use Google AdWords and Facebook Ads to create remarketing campaigns. The ads are highly targeted and personalized, reminding users of products they’ve viewed or abandoned in their cart. Remarketing campaigns have been found to have higher conversion rates compared to other ad campaigns.

    To get the best results, segment your audience and personalize your ad content even more based on their interactions with your site.


    PPC advertising can help you reach your target audience and achieve your business goals. Use the above strategies to create a successful PPC advertising campaign that increases traffic, generates leads, and drives sales. Remember to conduct keyword research, create relevant ad copy, optimize your landing pages, choose the right bidding strategy, and use remarketing campaigns to reach out to your potential customers. Want to know more about the subject? marketing agency christchurch, reveal supplementary and worthwhile details that will enhance your comprehension of the subject covered.

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